After doing some work for charities over the course of my career, I noticed that although they were very tuned in to their donor base, there was still a lot of opportunities for them to improve, innovate and differentiate from the rest. Based on this experience, I decided to conduct a bit of research of my own and produced my own high level Donor Experience Journey map. Although it doesn't have data / stats on the customer action or behaviour, hopefully charities embarking on