A look at the Customer Journey of a typical American consumer
McKinsey and Company recently released a report they've been conducting since 2008 (US Consumer Sentiment Survey), the report I've enjoyed reading in particular is the "Meet today's American consumer", discussing certain consumer behaviours based on the current economic climate in US (and comparing certain elements with global trends). In CXD Labs, we love research reports like these - however, throughout reading the report we were wondering how these statistics and findings