Agile or Design Thinking
I recently had the fortune of completing an engagement delivering current and future state customer journey, and an experience design capability uplift. Coming from a background in agile coaching software development teams, putting on the design thinking hat was a fascinating experience. The CXD Labs ‘Customer Value Framework’ shares a similar process to the Design thinking approach popularised by IDEO; except it includes the 'operate' phase of the customer's experience. Desi