The Uber Customer Journey
Uber has gained a global following by releasing a mobile application that has disrupted the taxi industry. Alongside other comparable companies such as airbnb and Zappos, these companies tackle problems with the customer experience at its core. So we thought what better way to demonstrate what we can produce by presenting to you the journey of a typical Uber customer, using our own framework. Before we start, here are a few points to note: We modelled this Customer Journey ba