About us
We strive for one thing: helping our clients deliver a great experience for their customers
We help organisations understand their customers, identify issues and opportunities to focus on, provide guidance on execution, and help them continuously improve. We firmly believe in customer value creation and realisation, and we continuously innovate through new tools and techniques so our customers can enjoy the benefits of our research and application.
Saiful Nasir
Director and Principal Consultant
Saiful Nasir started CXD Labs to help organisations deliver a better experience to their customers and cultivate a customer obsessed culture. Saiful has worked with clients across different sectors such as telecommunications, government, insurance, banking, logistics, financial institutions, construction and education.
Doreen Meyer
Lead Consultant - Lean, Business Improvement and Change Management
Doreen is a vibrant Lean, Business Improvement and Change Management professional with a passion for helping organisations work with their people to embed org change. Doreen's knowledge and experience from service, retail and technology organisations, paired with lean principles and design thinking, provides a balance of meeting executive objectives and supporting individuals through change.
Jonathan Siow
Service Designer
Jonathan is a Strategic Service Designer who is driven creatively and strategically focused, with more than 10 years of diverse business problem-solving experience using human centred design approaches. As the Senior Service Designer, Jonathan will be developing journey maps, personas and service design blueprint for this project.
Jonathan Siow
Service Designer
Jonathan is a Strategic Service Designer who is driven creatively and strategically focused, with more than 10 years of diverse business problem-solving experience using human centred design approaches. As the Senior Service Designer, Jonathan will be developing journey maps, personas and service design blueprint for this project.
David Chong
Principal - Agility Practice
David Chong brings a depth of agility & lean knowledge and a passion for delivering customer value. Working collaboratively with product owners, stakeholders, PMO and senior management, David has built a career in coaching/driving a range of teams (incl. distributed onshore, offshore & outsourced) delivering results in large complex IT platforms, API & micro-services, legacy framework enhancements, and B2B customer experience uplift.