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CXD Labs
Case studies

Evidence,
not promises.

A selection of the research, prioritisation and process work we’ve led for clients across enterprise software, financial services, telecommunications and government.

FilterAllTax, Accounting & Compliance Software (B2B SaaS)Last-Mile Logistics & Delivery ServicesBanking Technology & Financial Services
FeaturedTax, Accounting & Compliance Software (B2B SaaS)2023

From Software Provider to Solution Partner: Unlocking customer insights through contextual inquiry

A seven-week contextual inquiry into how accounting firms run their practices for an international tax and accounting software provider, surfacing 111 prioritised pain points and a roadmap to reposition a legacy software suite around the customer.

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